Sara Mitchell: Get PR when you Launch.
From writing a press release to finding the right media outlets, Sara Mitchell, former editor of the Santa Clarita Valley Business Journal, shows you how to get PR and get your startup in local and even national news outlets. She covered 2 main areas:
1. How to Get PR and media relations on your own
– Knowing what your story is
– Writing a press release
– Finding the media
– Pitching the story
– Interview tips
2. When to make the leap to hiring a PR consultant
– What to look for in a PR/media relations consultant
– When should you consider in-house PR/marketing/communications staff?